The Art of The Spin

Earlier this week I was FaceTiming with a girl friend who just got laid off and is job hunting, and I asked to see her resume.

She texted it to me. Right at the top, under her most recent role the bullets read:

“Managed the blog. Wrote email newsletters.”

I was like babe…

Absolutely NO.

You architect content ecosystems that drive inbound pipeline.

You own audience touchpoints across the funnel.

You’re not writing emails... you’re generating revenue with a well-timed subject line and an open rate that slaps.

This week’s newsletter is about exactly that:

The art of saying what you do in a way that actually reflects your value.

Whether it’s a resume bullet or a strategic little soundbite mid-interview, we’re done underselling.

It’s not about lying.

It’s about telling the truth like someone who knows what they’re worth.

Let’s go spin the hell out of your story.

Happy Friday,

Your resume's crisis PR person 🖤

This week on The Offer Letter:

• Cool Admin Jobs on the market this week

• A subtle persuasion (borderline manupulation) tactic to use in your next interview

• How to rewrite your resume so it reads like ROI, not chores

Actual footage of you in your next interview:

Did someone forward this newsletter to you?

🔥 This Week's Best Openings

I am not partnered with these companies, but if any of you get a job here, you know what to do! (Bring me on as a headhunting partner). 

•EA to CEO – SFBA, $150K+ [Apply here]

•EA to CEO – Dallas, Parks & Wildlife [Apply here]

•EA to CEO – SFBA, Space Tech [Apply here]

🪞 The Franklin Echo: Subtle Persuasion Tactics to Get the Job

Ben Franklin didn’t just invent electricity, bifocals, and the post office. He also invented a psychological trick that’s still wrecking people in interviews to this day, and it’s called the The Franklin Echo.

Basically:

If you want someone to like you, don’t do them a favor. Ask them for one.

And if you want someone to trust you?

Repeat their own ideas back to them, with just enough spin to sound brilliant.

It’s manipulation, but make it strategic, respectful, and slightly flattering.

(Soooo… interviewing.)

Here’s how to use the Franklin Echo as an EA or Chief of Staff in an interview to subtly say,

“Yes, I’m your dream hire, and yes, I already speak your language.”

Step 1: Listen for the executive’s pain point or personal operating style.

Step 2: Parrot it back with elevated language and a real-world example.

Step 3: Collect job offer. Exit left.

When they say:

“Honestly, what I need is someone who can anticipate problems before I even see them coming.”

You say:

“That’s exactly how I work best. I build systems that surface what you’ll need next, based on patterns and context. In my last role, I noticed my exec always struggled before board meetings, so I created a recurring prep flow with FAQs, investor updates, and talking points—before he even asked. Now he calls it his ‘cheat code.’”

When they say:

“I move fast. I need someone who won’t slow me down.”

You say:

“Totally. I’m the kind of support that accelerates momentum. I don’t just keep pace, I build infrastructure while we’re moving. In my last role, I automated our weekly syncs into async dashboards, made real-time decisions without waiting for approvals, and had draft responses ready before the ask. My exec’s words, not mine: ‘You removed friction I didn’t even know existed.’”

🧠 When they say:

“I’m bad at delegating.”

🗂️ You say:

“That’s familiar! Which is why I don’t wait to be delegated to. I embed myself into your workflows, spot the gaps, and take ownership before it becomes a bottleneck. At my last role, I built a ‘don’t-make-me-think’ ops system so my exec could stay in strategy mode. Within three months, she said it felt like I had cloned her brain.”

TL;DR:

Let them say what they want — then serve it back to them, but hotter.

It’s called the Franklin Echo. And it works.

📄 Your Resume Is a Sales Page, Not a Diary

If your resume still says “managed calendar” or “booked travel,” I need you to know: HR is skimming it in 6 seconds and moving on. Why? Because those bullets don’t say anything. You could replace “calendar” with “microwave” and it would have the same emotional impact.

You’re not just a task robot. You’re an operator. An optimizer. A quiet killer who makes the entire business faster, cleaner, and more profitable.

And your resume should read like it.

Rule of thumb: Every bullet should show how you saved time, drove efficiency, protected priorities, or made someone else look like a genius.

10 Before & After Resume Bullet Rewrites That Actually Sell You

Before:

Coordinated domestic and international travel.

After:

Planned high-stakes multi-country itineraries with zero travel disruptions and 30% cost savings through vendor negotiations and rerouting.

Before:

Handled email and flagged urgent messages.

After:

Revamped inbox workflow to cut executive response time in half and recovered two stalled deals worth $400K by surfacing buried threads.

Before:

Managed complex calendar scheduling.

After:

Engineered an airtight scheduling system that reclaimed 6+ hours per week of exec focus and eliminated all double-bookings across departments.

Before:

Planned company offsites and team events.

After:

Produced quarterly offsites that increased team engagement scores by 25% and generated three new cross-functional initiatives post-event.

Before:

Took meeting notes and sent follow-ups.

After:

Ran post-meeting execution process that drove 90% follow-through on action items and cut internal lag time between teams by a full week.

Before:

Supported hiring process and scheduled interviews.

After:

Built a candidate pipeline system that decreased time-to-hire by 40% and salvaged two top-tier hires from slipping through due to delays.

Before:

Created slide decks for leadership meetings.

After:

Ghostwrote high-stakes investor decks that directly supported $7M in fundraising and board approval of 3 strategic initiatives.

Before:

Processed expense reports.

After:

Identified recurring waste in exec T&E and cut discretionary spending by 18% through tighter expense categorization and vendor shift.

Before:

Supported onboarding for new hires.

After:

Overhauled onboarding process to reduce new hire ramp time by 30% and created documentation now used across four departments.

Before:

Assisted CEO with day-to-day operations.

After:

Served as CEO’s operational proxy, anticipating needs, running point on high-trust projects, and removing blockers before they surfaced.

Final Thought:

If your bullet points sound like you’re listing chores, start over.

Your resume should prove you’re not just in the room...you’re the one quietly making everything work.

Write like the business depends on you.

Because it does.

Stuck in your job search? Not sure how to handle a tricky interview question or navigate the hiring process? Submit your question anonymously, and I’ll answer it in an upcoming newsletter—no names, no judgment, just real advice from a recruiter who knows the game.

📅 See you next time!

Was any of this helpful?! Hit reply and let me know :) 

Is Your Company Hiring Admins?

I want to help! There are two ways:

If you know someone who could benefit from this newsletter, please share it with them using this link! 

The Offer Letter Sign-Up